Retail digital signage: How to use it to boost your sales and customer experience
If you are a retailer, you know how important it is to attract and engage customers in your store. You also know how challenging it can be to compete with online shopping and other brick-and-mortar stores. That’s why you need to leverage the power of retail digital signage to create a memorable and immersive in-store experience.
What is retail digital signage?
Retail digital signage refers to the use of display technologies such as round LED Screens, transparent LED displays, LED cubes, LED spheres, and LED walls to show webpages, films, menus for restaurants, marketing messages, and digital photos. Many retail stores and restaurants often use retail digital signage to provide wayfinding and advertise their new products or services.
Why should you use retail digital signage?
Retail digital signage can offer many benefits for your store, such as:
- Driving more traffic to your store: Digital signage can catch the attention of passers-by and entice them to enter your store. According to ScreenCloud, 80% of customers have entered a store after seeing digital signage.
- Influencing purchasing decisions and boosting sales: Digital signage can showcase your products and services, highlight your offers and discounts, suggest related or complementary items, and inspire impulse buying. According to Nielsen, digital signage can increase sales by up to 33%.
- Enhancing customer experience: Digital signage can entertain and inform your customers, reduce perceived waiting time, provide personalized recommendations, and collect feedback. According to Digital Signage Today, 68% of customers said that digital signage influenced their decision to buy advertised products.
- Building brand loyalty: Digital signage can reinforce your branding, tell your story, share customer testimonials, and create a consistent omnichannel experience. According to Shopify, 86% of customers said that digital signage helped them learn more about the brand.
- Engaging employees: Digital signage can communicate with your staff, recognize their achievements, motivate them with sales goals, and train them on new products or policies. According to Gallup, engaged employees are 21% more productive and 22% more profitable than disengaged ones.
- Reducing costs: Digital signage can help you save money on printing, shipping, and storing traditional marketing materials. You can also update and change your content easily and quickly without any additional costs
How to choose the right digital signage for your business?
If you want to attract customers in today’s retail environments, you need a digital Led Video billboard that can catch their eyes. Unlike traditional billboards, which are bulky, rigid, and require manual changes, a digital Led Video billboard gives you the flexibility to control your retail message with just a few clicks.
In this competitive world of retail, you need every edge you can get. We understand the importance of eye-catching messages, which is why we created a Led Video Display product that can impress with its ultra-high-resolution screen and be installed to any size, shape, and curve.
Visionpi provides a full series digital signage to boost your sales by advertising future sale events and displaying attractive promotions that draw people into your store.
LED Cube Display
An LED cube display is suitable for installation in places where you want to attract and impress the people passing by, such as bars, hotels, or commercial real estates. It can show clear and vivid graphics, text, or videos, with a large viewing angle and excellent visual effects. It can give the audience a new and memorable visual experience.
LED Sphere Display
Its creative shape sets it apart from traditional LEDs. It has a spherical display that draws more attention and appeal. It also avoids any blind spots or image distortion that other LEDs may have. Its unique shape is the main feature that makes it popular among other LED displays.
Transprent led display
Transparent LED displays can be installed on glass windows, walls, ceilings, or other surfaces in shopping malls and other places to create a stunning visual effect and attract more customers.
- Lighter and thinner than ordinary LED displays, which makes them easier to install and maintain.
- High transparency rate, which means they do not block the natural light or the view behind them.
- High brightness and contrast, which makes them visible even in bright sunlight.
- Customized to fit different shapes and sizes, and can be integrated with interactive features such as touch, sound, and motion sensors.
Flexible LED Round Display
When it comes to boosting your business, one of the best tools to invest in is a flexible LED display. These LED displays are designed to feature LED pixels on a rubber or PCB material and are used to display eye-catching images.You also have the option of investing in a flexible video wall that makes it easier to run ads and other materials. These LED displays come in handy when attracting new clients to your business and are designed to communicate what you offer. Investing in these displays proves to be beneficial in a variety of ways that you should take advantage of.
Flexible LED Round Display
A circle LED display is a round or curved screen made of many small light-emitting cells called LEDs. An LED lights up when it receives voltage. A circle LED display can show images that rotate through a full 360 degrees. The display is clear, attractive, and crisp. They cleverly combine traditional styles with cutting-edge innovation. They also use less energy, which can help you save money on your energy bills. They are ideal for creative design and solutions for things like exhibitions, DJ booths, events, bars, stage backgrounds, retail advertising, and more.
